Well that depends on what you want to convey. I guess if your naming your business you'd want customers to know what your about. If you naming your dog or kitty you want them to respond when you call them or in my case talk her little velvet ears off. If you naming your child, you may consider the last name/first name as this person will carry it for their lifetime. Sincerely some parents should really give that some thought because I have witness some seriously inventive (for lack of better terms) first names, lately I can barely pronounce what I see written as a name, I feel for teachers.
All this to explain why I named my blog what I did and because Meg asked on her blog.
I started my fiber adventure loom knitting. I'd bought knitting boards, knitting looms, round oblong, rectangular ones etc... they were taking over the house (much like the weaving/knitting is today) one day my husband stated "you know I think you've gone over the deep end with all these loom thingys, how many more do you need to accomplish whatever it is your doing". I was thinking about the blog I would start and the name was born out of that comment "deep end of the loom", little did I know how prophetic that would be and I would evolve the blog and myself into weaving, which came much later as the blog progressed.
I know you were thinking something with more humph, or an epiphany, but really the story is not that cosmic, rather more comic relief which suits my personality.